Letters from Larry the LabradorFAQ  Support  Press  Fundraising Partnerships
HomeAdventure LettersBlogOur Story21 Kids Gift Ideas

Privacy Policy

larry the labradorlarry the labrador
This privacy policy was last revised on May 7, 2012.

Optimize Promote Web Sites, LLC, owns and provides various websites, services, materials and software available to the public at and through http://www.larrythelabrador.com and related URL's (collectively, "the Site").

Optimize Promote Web Sites, LLC, respects your privacy and values your trust.

In this Privacy Policy, we may refer to Optimize Promote Web Sites, LLC as "OPWS," "us," or "we."

We shall refer to users of the Site as "You" or "User."

This privacy policy will inform you of the following:
-The type of information collected;
-Who collects the information;
-How the information is used;
-With whom the information may be shared;
-Your options regarding its collection, use, and distribution;
-The security procedures that are in place to protect the information; and
-How you can correct inaccuracies in the information.


OPWS reserves the right, at its sole discretion, to change, modify, update, add, or remove portions of this Privacy Policy at any time, with or without notice to you. Please check this Privacy Policy periodically for changes. Your continued use of the Site after the posting of any changes to the Privacy Policy will signify your acceptance of those changes.

Information We Collect

Non-Personally Identifiable Information

Non-personally identifiable information is information that, by itself, cannot be tracked to a specific individual. Examples of non-personally identifiable information include, but are not limited to, log files, web beacons, the type of internet browser you are using, the type of computer operating system you are using, your IP address, the time and date of your use of the Site, and whether or not you clicked on hypertext links within the Site. We may collect non-personally identifiable information while you use the Site. Use of Non-Personally Identifiable Information. We may use the non-personally identifiable information to generate user statistics that we may provide to prospective advertisers or partners, and that we may use to enhance your experience using and generally improve the Site. If we provide any such information to others, we will provide such information in the aggregate only and will not include any personally identifiable information about any individual users. We may also use the non-personally identifiable information to generate statistics that we may provide to you and to other Users of the Site. We also may provide non-personally identifiable information to contractors so that they can perform services related to the Site for us.

We may use different types of technologies to collect non-personally identifiable information, including cookies and single-pixel GIFs. Cookies are small text files that are placed on your computer's hard drive to identify your computer to our servers. If your browser is configured to accept cookies, we will use cookies to recognize your computer when you visit the Site so that we can provide you with a better experience and improve the quality of the Site. If you wish, you can configure your browser to disable cookies. If you disable cookies, however, it may impair the functionality of the Site, and we encourage you not to disable cookies.

Use of Non-Personally Identifiable Information

OPWS may use non-personally identifiable information collected to improve the quality of OPWS's services; these may include, but not be limited to: diagnosing service or technology problems, assessing and maintaining security, increasing ad placements on web sites that are generating more web traffic, presenting you with information that we think you would be interested in seeing, or by allowing you to log in or access your profile information automatically. We may also use the information to count and recognize returning users.

We may use non-personally identifiable information collected to determine user demographics, interests, and behavior and may market OPWS products by sharing non-personally identifiable information with potential customers or partners. OPWS also may provide your non-personally identifiable information to contractors so that they can perform services for us. We may also utilize service providers to assist us in aggregating customer information. We may then share such aggregated non-personally identifiable information with prospective marketing partners, advertisers and others.

Links to third parties may be displayed on the Site. Links to third-party websites, including third-party advertisers, may be displayed on the Site. If you choose to click on a third-party link, we may provide non-personally identifiable information to the owning third-party. Also, any such third-party may use cookies or other technologies to collect information when you are visiting their web site(s). The information third parties collect is governed by their individual privacy policies. OPWS does not take responsibility nor can guarantee the content of such third-party privacy policies. In addition, OPWS may use third-party advertising companies to display advertisements on the Site. These companies may leverage information about your activity on the Site in order to help them provide more relevant ads to you.

Personally Identifiable Information ("PII")

PII is any piece of information that can be traced back to a specific individual user and so might be used to uniquely identify, contact, or locate that specific individual. When you use various services or features on the Site, we may ask you to provide PII. For example, if you choose to register at the Site, you may be asked to provide your name, email address, password and/or username, and if you choose to use other services on the Site, you may be asked to provide additional information, including, but not limited to: your street and/or mailing address, gender, credit card, name, telephone number, and age ("User Information").

Use of Personally Identifiable Information

OPWS will not knowingly share PII with third parties except as set forth in our Privacy Policy and/or Terms of Use. We may share information with future successors and/or assigns. We may also share PII with third parties who provide OPWS with administrative services, such as, but not limited to, authorization of credit card and check transactions, order fulfillment, contest administration and fulfillment, and co-branded or joint product and service promotions. We may also share your information with service providers who warehouse product, personalize product and perform order fulfillment services. These service providers are granted access to some or all of your personal information only as is and to the extent necessary for them to perform their services for us. Such service providers may use cookies on our behalf in order to perform services for us. If any PII is knowingly provided by OPWS to such service providers, all such PII will be so provided only under a confidentiality agreement at least as restrictive as the privacy provisions contained in this Privacy Policy. Moreover, we may release information, with or without notice to you, when necessary to comply with the law or a court order or an investigation. We also may release information to law enforcement to protect our rights, property, or other interests, including those of our users or to prevent illegal activities or violations of our Terms of Use.


It is OPWS's policy to provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to users via email notice, written or hard copy notice, or through conspicuous posting of such notice on the Site, as determined by OPWS in its sole discretion. OPWS reserves the right to determine the form and means of providing notifications to our users. By providing OPWS with your email address you consent to our using such email address to send you notices in lieu of postal mail. We may also use your email address to send you other messages, including changes to OPWS features and special offers. You may opt out of certain notifications by changing your account settings or by sending mail to the following postal address:

Optimize Promote Web Sites, LLC
35-22 29th Street
Long Island City, NY 11106

Opting out may prevent you from receiving email messages regarding updates, improvements, or special offers, and you may not opt out of certain types of notices, including but not limited to announcements regarding certain products, support of the Site and other notices as may be required by law. If you or we have provided any third party with your information, you will have to contact such third-party directly with any opt-out request.


IF YOU ARE UNDER THE AGE OF 13, OPWS requires a parent's or guardian's permission before we will collect your personal information. At present OPWS does not require you to provide any personally identifiable information. Any personally identifiable information we collect about you is collected directly from your parent or guardian, or from another adult, authorized by your parent or guardian to provide such information, after a credit card transaction. Your parent or guardian may request, at any time, that your personally identifiable information be removed from our system. OPWS may not and will not require a child to disclose any more information than is necessary for such child's participation in the activity that requires such information.


The purpose of this Privacy Policy is to provide our visitors with information about our website, which we hope will promote informed choices and decisions about how to use the site, as well as protect our users' privacy.

OPWS recognizes that some younger visitors may not understand some of the information contained on our website or how the site operates. Please discuss this statement with your children so that they will better understand how to use the site and the information they may be asked to provide.

We do not require any child to provide any type of personally identifiable information.

The personally identifiable information we do collect about your child is provided by you, the parent or guardian, or by an adult over the age of 18 years of age, who is authorized by you, either implicitly or explicitly, to provide such information, after a credit card transaction.

You may request that your child's personally identifiable information be removed from our system at any time.

We will maintain your child's PII in accordance with this Privacy Policy, our Terms of Use, and any applicable laws at all times. Please read our Terms of Service for more information on the content and materials that OPWS allows to be posted on our websites.

If your child's information is deleted from our system and you subsequently wish to re-share such information with us, you will have to resubmit his or her information and you will have to give your consent pursuant to the procedures set forth above.

You have the right to review your child's personal information, to have it deleted from the Website, and to limit further collection and use of your child's personal information. To do any of the above, please send us an email at coppa@larrythelabrador.com that details your request, and we will be happy to comply. Before disclosing child-specific information, we may verify your identity through means such as the following: obtaining a signed form from you via postal mail or fax, receiving an email from you accompanied by your digital signature, or receiving an email from you combined with a unique identifier such as a password. If you suspect that your child has offered personal information in error and/or you wish us to remove their information from our database, we are happy to do so. Please contact us at coppa@larrythelabrador.com or at the mailing address below and be sure to include the following:

your child's name and email address
your name and email address
the name of OPWS

Optimize Promote Web Sites
35-22 29th Street
Long Island City, NY 11106


We have implemented commercially reasonable technical and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration or disclosure. Be aware, however, that the Internet is not 100% secure, and we cannot guarantee that unauthorized third parties will never be able to defeat those measures or use your personal information for improper purposes. We cannot ensure the security of any information transmitted to us over the Internet, and we accept no liability for any unintentional disclosure of such information. You acknowledge that you provide your personal information at your own risk. You also acknowledge some portions of the Site may be password protected. Do not share your passwords with anyone. You are solely responsible for any actions taken on the Site under your account.

Compromise of Personal Information

In the event that personal information is compromised as a result of a breach of security, we will promptly notify those persons whose personal information has been compromised, in accordance with the notification procedures set forth in this Privacy Policy, or as otherwise required by applicable law. Please direct any questions that you may have regarding our Privacy Statement at any time to coppa@larrythelabrador.com.

Get 21 Kids' Gift Ideas

Kids' Gift Idea Guide
Discover 21 super fun kids' gift ideas and 10 websites full of amazing games, toys and crafts for kids 6 to 10 years old.
We will never share or sell your contact information.  View our Privacy Policy.

Top Light Blue Border
"5 Letters from Larry the Labrador is a uniquely engaging educational gift.  Kids learn geography and social studies and get excited to read.  They're great for 6 to 10 year olds.  My kids love em!"
- Beth W., Elementary School Teacher, California
"When I told my 6 year old daughter there was mail for her, she enthusiastically smiled and wanted to read it right away.

We snuggled into the couch and I helped her read the Mount Rushmore letter. She thought Larry was super cute and followed the story in the letter intently. When we got to the end and she learned that we could go online for some more, she asked, ‘Can we go online now?'

We logged on using our Super-Secret-Password from the letter, clicked through the slide show and did all the beginner activities. After I showed her how to do the first one she did the rest on her own.

The next day while we were at breakfast she looked at the lump of grape jelly on her plate and said it looked like Mount Rushmore.

She can't wait to get her next letter from Larry to learn about his other adventures. I love it!"
- Annette R., Social Worker, New York
"My seven year old daughter was pumped up when she find out there was mail for her."
- Russ Lande, NFL Analyst, New Jersey
"The letters are SOOOOO funny!
- Jessie, Age 8, New York
"Can we go online now?"
- Emily, Age 6, New York
"My eight year old daughter LOVES her letters!"
- Dina K., M.D., New York
Bottom Light Blue Border

Happy Kid Guarantee

Happy Kid Guarantee
Try everything 100% risk free.
If 5 Letters from Larry the Labrador doesn't make at least one kid in your household happy we'll refund 100% of the cost of the gift.

Copyright 2010 Optimize Promote Web Sites, LLC. All Rights Reserved.
Privacy Policy   Terms and Conditions